CDME - Certified Digital Marketing Expert

CDME - Certified Digital Marketing Expert

This 1-year certification program is designed to provide in-depth knowledge and practical skills in digital marketing. The curriculum encompasses a wide range of topics, from the basics of digital marketing to advanced strategies and techniques. This course is ideal for individuals looking to build a career in digital marketing or enhance their current marketing skills.

Course Structure

Semester 1: Fundamentals of Digital Marketing

Module 1: Introduction to Digital Marketing

                - Overview of Digital Marketing

                - Traditional vs. Digital Marketing

                - Importance of Digital Marketing in Today's Business

Module 2: Website Design and Development

                - Basics of HTML and CSS

                - User Experience (UX) and User Interface (UI) Design

                - WordPress for Beginners

Module 3: Search Engine Optimization (SEO)

                - On-page SEO Techniques

                - Off-page SEO Strategies

                - Keyword Research and Analysis

                - SEO Tools and Metrics

Module 4: Content Marketing

                - Creating Engaging Content

                - Content Strategy and Planning

                - Blogging and Guest Posting

                - Visual Content Marketing

Module 5: Social Media Marketing

                - Social Media Platforms Overview

                - Social Media Content Creation

                - Paid Social Media Advertising

                - Social Media Analytics

Semester 2: Specialized Digital Marketing Techniques and Capstone Project

Module 6: Email Marketing

                - Building Email Lists

                - Crafting Effective Email Campaigns

                - Email Marketing Automation

                - Analytics and Performance Tracking

Module 7: Pay-Per-Click (PPC) Advertising

                - Google Ads and Bing Ads

                - PPC Campaign Management

                - Budgeting and Bidding Strategies

                - Ad Copywriting

Module 8: Analytics and Data-Driven Marketing

                - Google Analytics

                - Data Interpretation and Reporting

                - Conversion Rate Optimization (CRO)

Module 9: E-commerce and Online Sales

                - E-commerce Platforms

                - Online Sales Strategies

                - Customer Relationship Management (CRM)

Capstone Project: Comprehensive Project Applying Digital Marketing Techniques to Real-world Scenarios

Job Scope

Graduates of the Digital Marketing certification program will be equipped to pursue various roles in the digital marketing field, including:

- Digital Marketing Specialist

- SEO Specialist

- Social Media Manager

- Content Marketing Manager

- PPC Specialist

- Email Marketing Specialist

- E-commerce Manager

Industries hiring digital marketing professionals include technology companies, retail, media, entertainment, healthcare, and more. The demand for digital marketing expertise is increasing, providing excellent career opportunities and competitive salaries.